Overview

Moonlippy is in its early stages of being an “official” design and digital services shop. The owner wants to launch and market it as “Open for Business”. There is an identity already but nothing unique, as it’s been a common business nowadays. The key is to reimagine the old logo, make it simple and easy to remember, most especially it needs to translate well to any kind of medium (not too graphic so it can be easily printed). As it is still in inception, it needs to attract new clients, and hence will need to create some kind of marketing.

Job Spec

Redesign Moonlippy’s old logo
Create a homepage with cohesive design that can be reused in any media
Create a design for a busineas card

Tool Kit

Initial Mood Board

Theme: Fun, Quirky, Cute, Abstract, Beauty
Design Elements: Makeup, Computer, Camera, Bricks, Box, Notebook, Pens

Color Palette & Typefaces

Side Note

(Actually, not just “side note”.. This is The Note!)

This is me, just practicing my formula. Since we’re on the subject of logo creation, I have to dig in…

The Moonlippy Project is a full-service design studio offering a range of creative services to individuals and small businesses

Why are we here?

I have always been creating and just wanted to make it official, something I could do outside my usual work.

What is my project’s personality?

Fun, Quirky, Goofy

What do we value the most?

This is hard. I just want to have fun and get paid for it (through my hobbies!). I value the artistry and creative process of course. But looking through my motivation with pursuing makeup artistry, connecting with people and organizations is the best for me to get out of my introvert self. So there’s that.

And, since I own this project and this “client”, I know it will evolve. Hence, I’ll just write this as always.. a “Work in Progress”.

First Project: Moonlippy Creative Studio